Analytics & Reporting
We offer detailed reports to gain insights regarding how many of your customers offset their carbon emissions.
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When linking to our calculators, adding tracking parameters allows tracking how many offsets have been booked with your origin. You can even track single business transactions or customers.

You can use a tracking parameter, agreed with myclimate, when linking to specific calculators. The parameter is added to the end of the URL and we use it to gather the relevant reporting data for you.

There are two parameters which are gathered and evaluated:

ps
A tracking ID agreed upon with myclimate. This is used to determine whether a visitor was referred to myclimate from your site.
psuid
A freely determined sequence of characters which is used to identify specific workflows or customers on your site.

The tracking ID can be used as an addon to all links to myclimate calculators. Other features of the myclimate calculators links (e.g. prefilling values) are supported alongside the tracking ID. Refer to the link documentation to learn more and to our link generator to create links with a tracking ID.

Tracking the origin

You can begin to use a tracking parameter (e.g. “ps=hotelag”) as soon as you have agreed on it with myclimate. The usage of this parameter enables myclimate to determine which visitors referred to myclimate from your site have made a donation or compensation. This enables myclimate to calculate the total amount of CO2 compensated by your customers.

HTML
<a href="https://co2.myclimate.org/de/car_calculators/new?ps=hotelag">
  Carbon offset
</a>

Tracking specific workflows or customers

By using the second parameter (e.g. “psuid=abc12345xyz”), it enables us to identify specific users or workflows. If a compensation is made by a user following the link, myclimate can use this parameter to identify the workflow or customer. This can also be used to track different implementations of your links (e.g. in a newsletter vs. at the end of your booking process).

The value of the “psuid” can be chosen arbitrarily, but must be valid in an URL.

Please ensure that the tracking parameter “psuid” does not contain any personal information and that it conforms with the data protection guidelines of your organisation.

HTML
<a href="https://co2.myclimate.org/de/car_calculators/new?ps=hotelag&psuid=abc123">
  Carbon offset
</a>

Analytics & Reporting

When using a tracking ID, myclimate is able to report back to you how many tonnes of CO2 have been offset by your customers, including the price of all offsets. Reports are feasible in many different formats and in different amounts of detail. For further information, please contact us.

Data Privacy

Unless explicitly stated in your data privacy policy and given explicit consent by the user, we are not able to provide you with identifiable customer information. We can provide you with the total amount of carbon offset as well as the total monetary sum. If your customer base is not specifically limited (which might allow to deduct which customer has offset), we can also provide you with anonymized individual information.